Want to use your extras on getting chiro from a green beast? That's up to you, says Ahm in its latest work from JimJam ideas.
Private health insurer ahm is encouraging Australians to make the most out of their extras through a new campaign from JimJam ideas.
The work is the third from JimJam Ideas since it was added to the brand's roster in 2015, which also includes Clemenger Melbourne, DDB Melbourne and Wellcom.
The campaign includes a brand film playfully featuring typical movie 'extras', who are loitering at the beach, the pool and chilling out on the couch.
"Ahm is about delivering maximum value to its customers by supplying health insurance that's meant to be used. While extras play a major part in choosing health insurance, not many of us take advantage of them. We figured this would be a fun way to tell people to use their extras more," JimJam ECD Andrew Crocker says.
The campaign was based on a 2017 study conducted by Choice, which found the top reason for buying health insurance coverage was the extras.
"This campaign was a fun and new way to encourage people to make the most of their extras by not letting them go to waste. It also allowed us to highlight some of our great features and showcase how using extras with ahm is simple and affordable," Amanda Romeo, head of marketing at Ahm, says.
Earlier this year, Clemenger Melbourne released work for Ahm that aimed to paint an honest picture of everyday scenarios that result in the need for health insurance.
Credits
Creative Agency - JimJam Ideas
Creative Directors - Andrew Crocker & Charlie Cook
Art Directors: Paul Carpenter & Patrick Andersson
Group Business Director - John Campbell-Bruce
Business Director - Caitlin McCallum
Senior Account Manager - Anna Sharp
Production Company - Goodoil Films
Director - Stuart Bowen
Producer - Llew Griffiths
DOP - Jason White
Client - ahm
Head of Marketing - Amanda Romeo
Campaign Manager - Josh Dorevitch
Acquisition Lead - Alex Kharucky
