Leading females in media and sport collaborate for the first Women in AFL campaign.
The Australian Football League (AFL) brings together female creatives, sporting icons and public figures in celebration of the first women's season.
Figureheads in the media industry including consultant on female economy and creative director Bec Brideson, writer Jane Caro, art director Tisha Lazaro, along with AFL marketing and brand strategy lead Jemma Wong have joined forces for the 30-second clip which emulates the AFL's 1994 ad, 'I'd Like to See That’.
The campaign was directed by documentary film-maker Celeste Geer and produced by broadcast producer Nik Round.
Titled 'I'd Like to See That', it also features prominent sports icons, including Cathy Freeman, young surfer Sabre Norris, Melbourne FC captain Nathan Jones and female Melbourne Cup winner, Michelle Payne. Lee Lin Chin also makes an appearance.
This is a huge step forward in sporting equality, as AFL chief executive Gillon McLachlan commented: “The campaign reflects the change and revolution in our game.”
“We are thrilled that the players are already making their mark, empowering girls and women and being role models for a new generation of athletes.”
The league kicks off on Friday 3 February.
