Bonds puts a tiger on show in new campaign.
Bonds has teamed up with AFL star Dustin Martin and a tiger for its new men's underwear campaign.
The daring campaign for the brands AW19 line was created by brand and PR shop Arc Factory and reflects the palette of jungle tones.
For the shoot, Pi the tiger, whose name translates to 'strong and noble', walked alongside Richmond football player Martin to create striking images.
Bonds head of marketing Emily Small said it wanted to showcase Martin's strong physique and signature ink.
“The shoot was a great way to showcase his athleticism and our Bonds Jungle-inspired print undies, alongside one of the world's most amazing animals, the images are power,” Small said.
The line launches 21 January with the campaign rolling out this week.
