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"Travelling from Mullumbimby to Perth, Melbourne to the Tiwi Islands, capturing footage of everyday Australians wearing Bonds."
Parents can make a claim for a free Bonds product during their 12 month contract.
The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
The campaign, created by Leo Burnett, stars Australians telling the story of how long they have been out for.
The campaign, created by Leo Burnett, puts a spotlight on some of the unique and touching bonds shared by real Australians.
The six-piece capsule collection comes to life in stills and a video campaign via The Arc Factory.
Australian WNBA basketball superstar Liz Cambage stars in the new BONDS campaign which reflects "body positivity and inclusivity".
Bonds puts a tiger on show in new campaign.
“The Queendom, a sassy twist on the traditional Kingdom, felt really natural. We were keen to throw a few stereotypes out the window and have a bit of fun with it in the process."
