“This campaign creates a meaningful connection with pet parents by highlighting local relevance."
Digital agency, The Pistol, has partnered with Mars Petcare to develop an integrated campaign showcasing the 'Aussie science' behind the pet food brand ADVANCE.
Brought to life through a robust technology stack, the campaign spotlights scientific innovations that originated in Australia as the backdrop to celebrate the ADVANCE brand’s connection to Australia. ADVANCE products are carefully formulated with raw materials, local development and production to highlight the central role of pets in Australian families.
The campaign will appear across TV, online video, social media, and Spotify until the end of the year.
The Pistol CEO, Jaime Nosworthy, said the agency's long-standing partnership with Mars has allowed it to witness the ADVANCE brand go from strength to strength in recent times.
"Following the development and deployment of the new ADVANCE website this year, partnering on this creative campaign to support their next chapter of growth is an absolute privilege," she said.
Mars marketing portfolio manager, Kleanthis Mantzouranis, said The Pistol has been a critical partner in the brand's success of its digital transformation strategy, and it was excited to see what The Pistol came up with for the latest campaign for ADVANCE.
“This campaign creates a meaningful connection with pet parents by highlighting local relevance and we were able to execute through their dynamic creative. We look forward to seeing this truly integrated approach grow the value of our brand," said Mantzouranis.
The Aussie Science campaign is now live and will run until the end of the year.
Credits:
The Pistol
Chief Executive Officer: Jaime Nosworthy
Creative Director: Ryan Ross
Art Director: Thomas Crimmins
Production Coordinator: Brooke McKay
Strategy Directors: Julia Lake and Yulia Edirisinghe
Account Director: Rinaldhy Oosterman
Senior Account Manager: Samantha Wong
Mars Petcare:
Marketing Portfolio Director: Miguel Rivera
Marketing Portfolio Manager: Kleanthis Mantzouranis
Content Strategy & Ecosystem Manager: Jules Lau
