Adshel and News.com.au will bring Sydney commuters the latest live headlines in a new activation.
As part of the News' 'The News in Colour' campaign, headlines will be drawn from various sections of the news.com.au site to give commuters the latest headlines in real time.
Adshel chief revenue officer David Roddick said: “The proposition of Adshel Live Sydney Trains network allowed us to activate this dynamic campaign for a client whose core product is the constantly changing news cycle.
“News brands are usually confined to brand messaging when they advertise and only digital out-of-home offers the flexibility to own guaranteed space in the consumer eye-line, while illustrating the vibrancy of the brand through live, dynamic content so your message stays fresh and relevant. We are delighted to have produced this innovative campaign for news.com.au.”
The campaign will also be delopyed across Adshel's national street furniture network until the end of July.
News.com.au general manager Julian Delany said: As news breaks, news.com.au is focused on providing a news product that is compelling, accessible and goes beyond what people expect. Having the campaign on Adshel's digital screens is an important part of our media mix as it allows us to bring the campaign to life and showcase our up to the minute news in colour."
