What's more lethal; a snakebite or mobile ads?
Following on from the ‘Do You Know What Your Marking is Doing' campaign, Adobe has launched another execution of the clever concept, comically portraying the disastrous consequences of not managing one's marketing properly.
The ad, by Goodby Silverstein & Partners, takes aim at mobile advertising for the first time, with a scenario where two guys are on a hike and one gets bitten by a deadly snake.
His buddy tries to save him by using his phone to search for how to deal with a snakebite but there are too many mobile ads popping up. Subsequently his friend 'goes into the light'.
Credits
Client: Adobe
Title of Creative Work: "Snake Bite"
Agency: Goodby Silverstein & Partners
Creative
Co-Chairmen: Jeff Goodby, Rich Silverstein
Executive Creative Director: Margaret Johnson
Creative Directors: Will Elliot, Patrick Knowlton
Art Director: Carlo Barreto
Copywriter: Jonathan Pelleg
Production
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman
Account Services
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Aliza Niewood
Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategists: Etienne Ma, Andrew Mak
Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Junior Communication Strategists: Catherine Kim, Nicole Bruno
Research and Analytics
Group Research and Analytics Director: Margaret Coles
Research and Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production
Production Company: MJZ
Director: Matthijs van Heijningen
President: David Zander
Senior Executive Producer: Eriks Krumins
Producer: Betsy Oliver
Director of Photography: Linus Sandgren
Production Designer: Floyd Albee
Editing
Editing Company: Work Editorial
Editor: Jono Griffith
Assistant Editor: Jasmina Zaharieva
Executive Producer: Marlo Baird
Producer: Jamie Lynn Perritt
Telecine
Telecine Company: MPC
Colorist: Mark Gethin
Visual Effects, Finishing
Visual Effects Company: MPC
Senior Producer: Juliet Tierney
Shoot Supervisors: Michael Gregory, Jason Schugardt
2-D Lead: Michael Gregory
3-D Lead: Jason Schugardt
Sound Design and Music
Music, Sound Design: Stimmung
Sound Designer: Gus Koven
Mix
Mix Company: Eleven Sound
Mixer: Jeff Payne
