According to Adidas hard work and dedication aren’t enough – it wants its athletes to bring something new and different to the game.
Sportswear giant Adidas has rolled out a new brand push via its agency 72andSunny, with the spot aiming to highlight how athletes should be pushing beyond hard work.
The ad shows people doing things differently and is an attempt by the brand to pitch itself to creative sports people. It has been said that the ad is taking aim at Adidas' rivals in Under Armour and Nike, however it could also be said that the ad is similar to Nike's recent “Unlimited You” series.
Watch the ad and tell us what you think.
