Absolut Vodka is been celebrated on social media for featuring a transgender woman in its new campaign.
Absolut Vodka’s #AbsolutNights campaign features a broke at a music festival who bumps into his old friend Dave, who now has transitioned into a woman called Darla.
The ad titled ‘Darla’ revolves around the campaign’s tagline: “When was the last time you were true to yourself? Sometimes being open to new possibilities is all it takes.”
At the beginning of the campaign, Dave expresses he felt strange about his mate's transition and tried to dodge Darla. However, at the end of the campaign the two are seen laughing and Dave says: "She was my friend. The same person, the same heart. She hadn't changed."
So far the clip has more than 600,000 views and the sentiment expressed on social media has been widely positive, with many celebrating the "progressive" depiction of a cisgender male accepting a transgender male.
