Probably best not to be drinking coffee while you're watching the latest 303Lowe campaign.
Sinking a few down and heading down to the beach for a quick swim/drown probably isn't the best idea, with 303Lowe appointed to make the point for Royal Lifesaving Australia.
In a series of fake ads promoting the new Sinker brand alcoholic beverage, 303Lowe makes the point that mixing alcohol and water isn't a great idea.
The ads present the classic images of bronzed bodies on the beach, having great summer fun.
In one of the ads, pro surfer and model Ellie-Jean Coffey throws back a SINKER, fresh from waxing a surfboard on a young man's back.
A smooth voiceover comes in, telling the viewer that there's only one way to cool down this summer, and that's with a refreshing SINKER.
One part Vodka … and one part real seawater.
Spit take.
It turns out that alcohol and se water really don't mix in any sort of way.
