Aussie drinkers are turning to familiar tastes and lower alcohol.
Brookvale Union, the side hustle of 4 Pines Brewing Co , has launched ‘Simply Classic’ campaign to support the latest ready to drink (RTD), Vodka Lemon Lime Bitters.
Set in a classic Aussie bar, with a juggling bartender who doesn’t mind smashing a cocktail glass or three, you can almost taste the nostalgia of this quirky content piece, brought to life with the brand’s retained digital partners; Bounce Creative.
Creative Director Joel Chapman: “As we continue to work closely with the brand team, we’ve leaned on the key audience insight that Aussie drinkers are turning to familiar tastes and lower alcohol RTDs for a lighter more sessionable alternative.
"This was something that we wanted to reflect in our lighthearted and simple campaign. With a product that captures the classic lemon lime bitters flavour so well, it was important for us to focus on authenticity with our choice of location, casting and styling - all paying homage to the drink’s origin.”
With a growing range of familiar flavours such as Vodka & Peach Iced Tea and Spiced Rum Ginger Beer, the addition of Vodka Lemon Lime Bitters continues to cement Brookvale Union’s position in the light RTD segment.
Max Farrow, Brookvale Union Brand Manager: “The recipe was meticulously developed over a number of years to reflect the profile of a classic bitters-style LLB – the best kind that you know and love whether you’re at the pub, the bowlo, or stepping off the 18th hole into the clubhouse.”
The campaign is now live across social media and digital platforms.
Credits:
Client – Brookvale Union
Chief of Marketing: Todd Atkinson
Marketing Manager: Tom Wallage
Senior Brand Manager: Lucy Pratt
Brand Manager: Maxwell Farrow
Creative & Media Agency: Bounce Creative
Executive Creative Director: Joel Chapman
General Manager: Michaela Lobb
Art Director: Jacob Lumsdaine
Media Director: Neil Warren
Media Performance Director: Adam Sullivan
Production: Optika
Director/DOP: James Tyrrell
Editor/Colourist: Sara Wills
Talent: Alan Davies
AC: Ryan Percy
