A limited-edition beauty product.
7-Eleven has entered the beauty world with the introduction of a limited-edition Coffee Body Scrub, made from arabica and robusta beans.
The initiative launched March 22 is aimed at convincing young coffee enthusiasts that the quality of the 7-Eleven brew is worthy of their taste buds.
The scrub will be sold exclusively via Adore Beauty and will be promoted by Australian actor Olympia Valance.
All for the retail price of $1, the same as the cup of coffee.
7-Eleven’s head of marketing communications, Adam Jacka: “We’re thrilled to be launching 2022’s most unexpected arrival in beauty, the 7-Eleven Coffee Body Scrub. We take great pride in sourcing high quality beans from across the world to provide great tasting, consistent and freshly ground coffee to customers every day,”
The 7-Eleven Coffee Scrub is produced locally in Australia, is 100% naturally derived, vegan and cruelty-free.
Glen Dickson, deputy CCO at CHEP Network said, “The 7-Eleven Coffee Body Scrub is a simple way to get the coffee critics and doubters to reconsider their opinion of one of Australia’s best-selling coffees.
The limited-edition 7-Eleven Coffee Body Scrub will be available to purchase via Adore Beauty from today, March 22, strictly while stocks last.
Credits:
Client: 7-Eleven Australia
Adam Jacka – Head of Marketing Communications
Eva Karakaltsas – Marketing Manager
Helen Quint – Senior Design
Lara Stephens - Brand Manager
Creative & PR Agency: CHEP Network
Media Agency: phd
Director/Photographer: Sam Wong
Coffee Scrub Manufacturer: Botany Essentials Pty Ltd
Distributor: Adore Beauty
