Jockey has kicked off a cheeky experiential campaign where consumers can place themselves in a picture with a Jockey model. The initiative supports the rebirth of the Y front underwear line.
Channel 5’s Michael Cromer said “One of our main campaign objectives is to drive purchase consideration by guiding shoppers into their nearest department store. Adding a bit of fun in the mix will also help people get excited about this brand launch.”
The campaign will appear in Melbourne’s Westfield Chadstone and Westfield Doncaster in March and Sydney’s Westfield Chatswood and Westfield Sydney in April.
