"We wanted to showcase the wider range of relationships that exist within the extended family dynamic."
A daring egg gets behind the wheel, with a little help from a mystery driver, and takes on the obstacle course of a typical family home in order to make dinner shine in Australian Eggs' latest instalment of 'Bring the Bright' via Connecting Plots.
The work is an extension of the ‘Bring the Bright’ platform which launched in September 2023 following a competitive pitch. The brand platform encourages Australian households to brighten their meals by elevating the use of eggs.
The latest instalment echoes the tone of the previous campaigns, while evolving to hero the intergenerational relationships within the family from grandparents to parents and grandchildren.
"Our first two campaigns showcased the playful family moments that exist around mealtimes, from the perfect flip to dinner’s cheeky interruptions," Becky Vila, marketing manager at Australian Eggs, said.
"But eggs are for everyone, young and old, so for the next campaign, we wanted to showcase the wider range of relationships that exist within the extended family dynamic."
"Becky, Nat and Rowan from Australian Eggs helped us drive the ‘Bring the Bright’ platform to even greater heights with this one. Dare I say, they’re good eggs," John Gault, creative partner at Connecting Plots, said.
The campaign has come to life in partnership with production company, Infinity Squared and rostered director Richard Vilensky and will roll out across online video, BVOD, social media and OOH over the coming months.
