SBS is launching a multilingual TVC tonight (11 June) during the FIFA World Cup opening
ceremony.
The TVC is the climax of SBS's "World Cup" campaign, created by Razor/Us Sydney.
The three-minute "World Cup Chant" TVC, which has both English and multilingual versions
as well as shorter thirty-second executions, aims to celebrate the cultural and linguistic
diversity of football fans around the globe.
The campaign is being rolled out on both SBS Tv channels, and will have executions for radio and online.
SBS is launching a multilingual TVC tonight (11 June) during the FIFA World Cup opening ceremony.
The TVC is the climax of SBS's "World Cup" campaign, created by Razor/Us Sydney.
The three-minute "World Cup Chant" TVC, which has both English and multilingual versions as well as shorter thirty-second executions, aims to celebrate the cultural and linguistic diversity of football fans around the globe.
The campaign is being rolled out on SBS's two TV channels, and will have executions for radio and online.
