Grey Melbourne’s latest effort for WorkSafe Victoria uses a TVC to promote WorkHealth, a programme run by WorkSafe Victoria aimed at improving the health of Victoria’s workforce. This campaign focuses on the availability of free health checks for all Victorian workers.
The campaign for WorkSafe Victoria opens with a range of "absent" workstations. However, unlike previous WorkSafe campaigns, there is a happy ending as we quickly discover these absent workers are having a free, confidential, 15-minute check.
