WWF-Australia has kicked off Wild Onesie Week via Bondi Advertising.
The campaign asks people to dress for a day in a limited edition WWF panda onesie that can be puchased here, as participants feed donations from supporters from its online platform.
Stellar Concepts and Starcom collaborated with WWF to raise awareness of endangered species and the issues affecting them while raising funds for WWF Australia to continue working with endangered species including pandas, pygmy elephants, orang-utans, great hammerhead sharks, tigers and loggerhead turtles.
“Wild Onesie Week is about embracing your sense of fun, while helping to protect endangered species in Australia and across the world,” said WWF-Australia CEO, Dermot O’Gorman. “We’re passionate about inspiring communities to come together and show their personal commitment to the conservation of the environment and ultimately the lives of endangered species, whether it’s at home, in the work place or even on the couch."
The campaign will run across PR, social media and digital from 2 to 6 June, including on World Environment Day on 5 June.
