Sony Pictures has launched a high-impact cover wrap on News Corp's commuter title mX for its upcoming movie, White House Down.
This is the second time live editorial has been used in a creative wrap execution. The first execution was awarded Best Single Advertisement for a Client in Print at the 2013 PANPA Advertising Awards.
National marketing director of Sony Pictures Releasing Libby Rhys-Jones said: “We are excited we can present Channing Tatum’s new film in such a dynamic way with mX. We are always happy when mX is able to look outside of the advertising box and make partnerships as entertaining as our movie business needs to be.”
