DDB Melbourne launches its second instalment of the recently launched Westpac's $100 million scholarship program.
The campaign for the Westpac Bicentennial Foundation, with the tagline 'Making sure those with a drive to shape Australia get to' is part of celebrating the foundation's 200 year anniversary coming in 2017.
The foundation, which is the biggest private education scholarship program in Australia, funds about 100 scholarships and awards each year.
Westpac’s general manager, John Harries said: “The Westpac Bicentennial Foundation is an incredibly important ongoing commitment for Westpac, and as we head towards our 200th anniversary in 2017, we are looking to find and support more Australians who have the drive to positively shape our nation. In this second campaign we have continued to tell the powerful stories of inspirational Australians, who have made significant, life-changing contributions to the country.”
The campaign runs on free-to-air and subscription TV, print, outdoor and digital.
Credits:
Client: Westpac
Lisa Ronson, Head of Mass Marketing Services, Australian Financial Services
Zoe Lee, Senior Marketing Manager - 200 Years
Executive Creative Director: Darren Spiller
Creative Director: Glen Dickson
Copywriter: Robbie Brammall
Art Director: Nicola Horan
Designer: Jacqui Lau
Creative Services Manager: Vince Tillyer
Head of Broadcast: Simon Thomas
Senior Broadcast Producer: Sophie Simmons
Managing Director DDB Australia: Andrew Little
Managing Partner: Mandy Whatson
Senior Business Director: Livia Montalto
Account Executive: Josh Bulafkin
Production House: Revolver
Director: Bruce Hunt
Executive Producer: Michael Richie
Producer: Caroline Barry
DOP: Danny Ruhlmann
Production Designer: Aaron Crothers
Sound: Gusto Music/Nylon Studios
Music: "Fuel To Fire" by Agnes Obel (Licensed through Liberator Music & J.Alberts & Sons)
Offline Editor: Drew Thompson, Method Studios
Online Editor: David Edwards, Method Studios
Grade: Edel Rafferty, Method Studios
Film Researchers: Leilani Croucher, Suga Suppia and Daniel O’Brien
Selected stock footage licensed from National Film and Sound Archive.
Footage from Today/Tonight provided courtesy of Seven Network Australia.
Professor Adele Green AC, QIMR Berghofer Medical Research Institute.
Melissa King, Surf Life Saving Australia
