Maurice Blackburn Lawyers has launched a national 'We fight for fair' campaign, the largest advertising investment in the plaintiff firm's 91-year history.
As part of the campaign, a TVC was developed by Smart and started airing on 12 July. The commercial features a stop-motion origami family and focuses on the company's message of fighting for a fair settlement.
The 'We fight for fair' campaign will also span across radio, print and online media.