The Invisible Orthodontist has kicked off the cheeky print execution of its ongoing campaign. The ad will appear in gay and lesbian magazines including AXN, Pride, SX and Blade.
Past instalments of the campaign include an eight-foot floating toothpaste tube in Melbourne's Federation Square, along with a TV spot.
Michael Erder from Virtual Advertising said “From an agency point of view it’s great to have a client who is willing to take risks, enjoys and supports creative ideas and is happy for us to run with concepts like these. And even better when you see great results too.”
