Hawthorn Football Club looks at the past, present and future aspirations of its club in this new brand campaign “We Are Hawthorns” to mark the start of the AFL season.
The campaign, presented at the Hawthorn FC’s 2014 season launch, builds hype for the footy season and dramatises the clubs prophecies and values going forward.
Starring Captain Luke Hodge, AFL Media created a narrative of footy voiceovers to mark the kick off of 2014.
