http://www.visitcalifornia.com.au/Playground-California/Kids-At-Play/
Modern Family star Rico Rodriguez and Star Trek's William Shatner star in the latest Visit California ad to get more Aussies heading stateside. Zip lining down Santa Cruz, lounging at Laguna Beach, checking out the celebrities at Beverly Hill Hotel are all on the bill.
Boasting an array of beautiful locations and activities the campaign is broken up in two spots via Mering Carson. 'Kids at Play' and 'Dreamers' highlight the many activities that are available for kids, teens and adults.
Qantas will also release special trip deals to California to coincide with the campaign, as it aims to encourage Australians to fly with them.
The campaign will run until 16 March.
