Who wouldn't want to be a Nordic Superhero and go on a viking quest? Well that’s exactly what the National Maritime Museum's campaign is promising kids in a campaign to promote its viking exhibition, Beyond the Legend.
Developed by Sydney ad agency Bloke, the campaign brings back the illustrated character Lucy as its summer mascot for her second appearance. Viking Adventure is aimed at promoting activities available for children during the summer holiday season.
The ad follows Lucy as she puts on her magical helmet and is transformed into viking Lucy, fighting unseen warriors and running through the exhibition's displays.
The campaign will end at the beginning of February and will include posters, online banners, cinema, television and out of home.
