Free handmade pizza in a classy outdoor dining experience? That's what Crust is hoping will win over customers as part of an experiential campaign.
Crust will bring the oven-baked mozzarella pizzas and the table (more of a steampunk car/bicycle dining thing out of the Imaginarium than the traditional sort - very handmade), you just have to bring yourself.
In addition to the experiential element, there's a series of videos documenting pizza making that's been made in conjunction with MTV.
Plus, you can jump onto Crust's Facebook page to win a 'Upper Crust' banquet feast. Yum.
