Virgin is to launch a word of mouth campaign in Sydney around a complimentary cocktail called "Upper class virgin", to give consumers a taste of what to expect on Virgin Atlantic Upper Class flights
The cocktail was unveiled at Vessel in Sydney and it will feature on cocktail menus across more than a dozen Sydney bars in the coming months. It will also be offered on Virgin Atlantic flights globally.
The "Upper class virgin" is made up of Bombay Sapphire gin, camomile liqueur, pineapple juice, pomegranate juice and grenadine.
Executive creative director: Julian Watt
Creatives: Alex Wadelton & David Ponce De Leon
