Foxtel has kicked off a new campaign to promote Fox Footy ahead of the start of the AFL season featuring the '80s anthem 'Up There Cazaly'. Created by Clemenger BBDO Sydney, the campaign launches nationally on Sunday 2 February.
Foxtel head of content marketing Rob Farmer said: “A key benefit of Foxtel is having quality channels dedicated to your passions, all week long. Fox Footy and Fox Sports are prime examples of this, and they're highly valued by our customers. This campaign for the new winter season is aiming to make them more famous, to grow demand and help advocacy."
The campaign will run across TV, online, print, radio and social media.
