Durex is piggybacking this year's Earth Hour with a new global campaign to encourage people to reconnect while the lights are out.
The #TurnOffToTurnOn campaign, developed by London agency TMW, includes a spot showing stories of couples who are distracted by the lure of the screen.
Coinciding with Earth Hour, on March 29, the condom company will run the campaign across 56 markets worldwide, including Australia.
Ukonwa Ojo, global marketing manager at Durex, said: “Durex believes nothing should get in the way of great sex, but our growing obsession with phones, laptops, TVs and tablets isn't bringing us closer together, it's pushing us apart.
“So for us, working with Earth Hour is a perfect campaign fit to get across the message, 'let's all turn off to turn on'.”
