Merrick Watts is back with his pro-steak mission because Australians don't put shrimp on the barbecue. It's a little harsh to flame-grill your short mates.
So the famous catchphrase "put another shrimp on the barbie" is maybe a little out-dated? That's Meat & Livestock Australia's position anyway.
'Throw another steak on the barbie' makes its return for another summer. The campaign was created by BMF and is an extension on MLA's efforts last year.
Group Marketing Manager at Meat & Livestock Australia, Andrew Cox said “Beef is what we thrown on the barbie on this country, and shrimps are our short mates. This campaign is another step in setting the record straight and we are glad Merrick came on boards to help the beef producers again. ”
The campaign will feature across TV, out-of-home, social media and point-of-sale.
