What do an Italian, Polish and Australian bartender have in common? Ketel One vodka apparently. And they all do it so well. The campaign, developed by Diageo Australia to celebrate the brands' 'do one thing well' tag, the campaign shows how each puts their personal style influences into their Ketel One Vodka infused cocktails.
Diageo Australia marketing director, Adam Ballesty said: “Ketel One vodka is currently experience significant growth in the on-premise, and we're proud to be celebrating this with a unique brand campaign which stays true to our cored brand values, fusing the craft of the bartender with that of Ketel One vodka.”
'This One's Mine' online videos will be pushed across social media and online platforms with PR amplification later in the year.
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