The United Nations has embarked on a global campaign to promote 2013 World Humanitarian Day where the Kid President interviews Beyonce about what she thinks the world needs more of.
The campaign aims to promote World Humanitarian Day on 19 August in attempt to share the word on what the world needs more of.
The Kid President is the star of SoulPancake's YouTube videos.
Jay Benjamin, CCO of Leo Burnett New York said “We believe ‘The World Needs More__’ offers a new approach to philanthropy, turning peoples’ words on social media into tangible assistance for people in need. This new ‘marketplace for words’ harnesses the collective voice of many and allows corporations to give on behalf of their consumer. It’s a new approach to fundraising and corporate social responsibility that brings the world together around common beliefs."
Check out the Kid President's interview with Beyonce here.
