Another way to bank. People, not profits. Communities, not just corporations. That's the message of Beyond Bank Australia's campaign.
The push aims to position the customer-owned bank as an alternative in the banking sector. It was developed by Nation and Cutthrough Solutions, and is running across TV, out-of-home, digital, transit, print and POS.
Robert Keogh, chief executive of Beyond Bank Australia said: “Just as we were as a credit union, we remain 100% customer owned. This means we will always put our customers and our communities first, and that will never change."
Nation creative director Geoff Robertson: “This was an opportunity to present something different in the category. Beyond Bank Australia has a very appealing story, we simply needed to tell it well.”
