PlayStation has launched a 60-second HD spot for the zombie survival game The Last of Us. The ad digitally morphs an ordinary man into the game's protagonist to show to immersiveness of the game.
Creative director and partner at Minivegas, Maarten Boon said “This was an incredibly exciting project for us, for the simple reason that it required taking very sophisticated game-play graphics, and merging them with the real-life environment of a man, in his living room. We have created an ad that is not only true to the game it promotes, but adds a new dimension of engagement.”
Production Company: Minivegas
Executive Creative Director: Al Moseley
Creative Director: Martin Terhart, Graeme Hall
Art Director: Stephane Lecoq
Copywriter: Martin Beswick
