GPY&R Melbourne has turned dog adoption on its head – with a new campaign showing humans who need a walk.
'The Human Walking Program' for The Lost Dogs home shows stressed and ignored humans, tied to their desks.
The campaign will run in press, outdoor, radio and digital.
Credits:
Client – The Lost Dogs Home
Agency – GPY&R Melbourne
Chief creative officer – Ben Coulson
Creative director – Evan Roberts
Art director – Jake Barrow
Copywriter – Katie Britton, Matt Lawson
DP/Editor – Tom Marley
Photography – Thom Rigney
Producers – Katherine Muir, Luisa Peters
Production – Elise Trenorden
Studio and design – Caleb de Gabriel, Gerry Matthee, Yancy Murillo
