Executive Creative Director: Michael Knox
Agency Producer: Tim Marxsen
Copywriter: Darren Winter
Art Director: James Sterling, Nic Desira
Account Management: Nick Muncaster
Planner: Eugene Catanzariti
Production Company: 9mm
Director: Dean Codrington
BADJAR Ogilvy have released a multimedia campaign to build awareness for Melbourne's newest radio station MTR 1377.
The campaign includes TVCs which feature individual shots of the station's stars including Steve Price (featured above), Steve Vizard and Jason Akermanis.
The TVCs claim the talk-show hosts will "tell it like it is".
They are part of a broader campaign that includes outdoor and print executions, most of which also carry the new tagline.
In addition to these executions, BADJAR also developed a topical print ad that ran recently declaring the station was the "other Melbourne Storm".
