Weet-Bix puts a massive smile on the face of a young All Blacks fan when he wakes up for breakfast and finds team captain Richie McCaw plus Ben Franks, Wyatt Crockett, Tom Taylor and Frank Halai tucking in to a bowl of cereal around his breakfast table.
Then young Bailey gets outside and finds his back yard has been turned into a rugby pitch and all his mates are there to play with the All Blacks.
Bailey's grandfather, a Scotsman, is rightly proud of the wee lad. "He'll have a smile on his face for a couple of years," he nods.
Saatchi & Saatchi New Zealand made the two and a half minute ad, which aired at the weekend and also runs online.
Pierre van Heerden, general manager of Sanitarium Health and Wellbeing New Zealand said: “While Kiwi kids are Weet-Bix kids, they’re also rugby mad, so it’s fitting that we could make Bailey’s dream day happen. Weet-Bix has a long-standing relationship with New Zealand Rugby and is The Official Breakfast of the All Blacks so it’s fantastic we can work together to make dreams come true.”
Credits:
Agency: Saatchi & Saatchi New Zealand
Client: Sanitarium NZ – Jessica Manihera, Kim Clark, Hayley Scott
Executive Creative Director: Antonio Navas
Creative Group Head: Nicole Sykes
Art Director: Emily Drake
Copywriter: Sarah Litwin-Schmid
Creative: Anne Boothroyd
Creative: Mike Davison
Business Director: Shelley Winsor
Account Manager: Kylie Marsh
Planner: Sarah Hodgetts
Head of Content: Jane Oak
Agency Producer: Amy Hansen
Production Company: 8com
Producer: Ivan Barg
Director: Andy Morton
DOP: Andrew Stroud
Production Designer: Shayne Radford
Editor: Jarrod Wright
Grade: Pete Ritchie/Blockhead
Online: Beryl
Sound House: Franklin Rd
Composer: Milon Williams
Media Agency: Spark Phd – Helen Brown, Fou Brown, Graeme Douglas, Jas Gierlinski
