Outdoor power tool manufacturer Stihl has served up a two-part TV campaign that features a customer and sales assistant speaking in a chainsaw language.
Marketing manager Rob Ross said "Our most powerful asset is each individual dealer servicing their community. Our customers want the best tools for the job and they also want service, product knowledge and advice. And they get it all from their local STIHL Dealer. That's why we are the number one selling outdoor power tool brand in Australia. At Stihl, we speak the language of our customers."
The campaign will run across free-to-air TV till the end of August.
