Weight loss company Jenny Craig will air its first-ever 60-second TV spot this Sunday.
It's an extension of an existing campaign featuring ambassador New Zealand soap actor Stephanie Tauevihi. The ad depicts Tauevihi speaking frankly about her weight loss journey and shedding 35 kilograms.
Jenny Craig Australia and New Zealand head of marketing Grant Goodwin said: "On the set of our latest commercial, we let the cameras roll while met the 'old Stephie' and the result was so captivating that we felt an obligation to share it."
The campaign was created in-house at Jenny Craig while media buying was handled by PHD.
