Truck brand Isuzu has launched a campaign promoting its new Tradepack model. The television spot features a pair of tradies critiquing a mate's new Isizu Tradepack truck. In addition to TV, it will feature on radio, out-of-home, press and online.
Isuzu marketing manager Jeff Birdseye said: "Given the target market for the Isuzu Tradepack,we feel we’ve nailed their colourful turn of phrase in this campaign which is bound to put a smile on a lot of faces.”
