DHL has launched an integrated marketing campaign to coincide with its status as the official logistic partner of the Rugby World Cup.
Created by Amsterdam-based 180, with local experiential elements devised by Traffik, the "Speed of Yellow" campaign features a dedicated live space in Sydney's Darling Harbour where people can watch the RWC on three giant floating screens for the duration of the tournament.
The experiential campaign is supported by an advertising campaign comprising broadcast, print, digital, radio and out-of-home.
