Cereal brand Weet-Bix is rolling out a space-themed TV campaign featuring soccer player Tim Cahill and cricketer Brett Lee.
In the TV spot, an asteroid is on a collision course with Australia, with disaster averted at the last minute by Cahill and Lee utilising their sports skills in outer space to divert the path of the space rock.
The campaign follows on from the Weet-Bix "Opera" campaign featuring Tim Cahill.
Executive creative director: Rob Belgiovane
Creative director: Rocky Ranallo
Creative team: Tim Bloore, Mike O’Rourke
