So easy to get to. So hard to leave

10 June 2010
 

Advertiser: Snow Australia

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Snow Australia will release the "So easy to get to. So hard to leave" campaign this weekend in selected cinemas screening Warren Miller's film "Dynasty", 

which symbolically marks the beginning of the Australian snow season.
The campaign, created by Traffic, attempts to stop skiiers from travelling to New Zealand this snow season.
which symbolically marks the beginning of the Australian snow season.

The campaign, created by Traffic, attempts to stop skiiers from travelling to New Zealand this snow season.

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