Moccona is launching its new instant coffee variant Awaken, in a fairytale-style campaign by M&C Saatchi.
In the new campaign "Sleeping Beauty", Italy asks Aussies to start their morning by waking up "to something special.” In this silent-movie, the Italians of Rome evoke drama and romance for your morning cup of caffine.
Credits
Creative
Executive Creative Director: Ben Welsh
Writer: Lizzie O'Hara-Boyce
Art Director: Paul Gregson
Account Management
Group Account Director: Yash Gandhi
Senior Account Manager: Angela Smith
Agency Producer
Head of Television and Content: Rod James
Clients
Marketing Director: Rena Chatterjee
Group Brand Manager: Megan Farquhar
Brand Manager: Tiana Handel
Production
Director: Tracey Rowe
Producer: Bonnie Fay
Production Company: Windows Production
Rome Production Company: CineRoma
