SKY Movies has looked to movie classics in its latest animated campaign. The 'SKY Movies Ident' campaign created by Interbrand Australia, aims to showcase scenes that emulate the narrative and emotions that different movie genres offer.
The campaign features 18 animated spots all featuring SKY's triangle 'dial' character. The animations were created by Sixty40.
Sixty40 creative director Mark Simpson said: “The character is just a monotone triangle yet it’s imbued with so much life. It’s fantastic to see how much emotion and pathos we can squeeze out of a simple shape. This series is a great mix of story telling and animation working with the music and sound.”
Activity follows the rebrand of SKY Movies by Interbrand Australia. The collection can be viewed here.
