Shrinking Pizzas

13 July 2011
 

Advertiser: Eagle Boys Pizza

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Eagle Boys Pizza has unveiled a campaign claiming that competitors' pizzas are up to 15% smaller.

Created by Publicis Mojo, the campaign is based on the findings of an "independent research report" commissioned by Eagle Boys.

The campaign is running across television, direct marketing, radio, online, billboard, social media, EDM and point-of-sale material.

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