The latest way to grab commuters attention – life size shavers.
In Dove's new campaign, 'Shaver', to promote Dove deodrant, Ooh!Media and Unilever have created a 3D shaver (made out of polystyrene foam) to grab the attention of on-lookers. The campaign aims to emphasise the damage shaving can have on our skin.
John Purcell, head of production at Ooh!, said: “These campaigns exhibit techniques we have spent years refining, as we continue to trail blaze new innovations to ensure billboard campaigns are even more impactful and stand out.”
The campaign can be spotted on Sydney's Parramatta Road at Camperdown and on Melbourne’s Kings Way.
Credits
Creative Agency: Workshop / JWT
Media Agency: Mindshare
Client: Unilever
