We take flagging down a bus and counting change for granted because seeing is easy. A new Guide Dogs Australia campaign from The Monkeys shows a very routine day in the life of someone headed to work. The film maked un-fantastic observations of the many, little things any of us navigate without thinking twice. They are the minor decisions and tasks we all take for granted, simply because we can see.
“When most people think of blindness, they can’t comprehend what it would be like to live in total blackness, which distances them from the issue. This campaign tells a story of blindness in a very simple, powerful way, which we hope will lead to a broadening of our supporter base at a time when the demand for our services continues to increase.” said Charles Ulm, Marketing and Communication manager at Guide Dogs.
