Safety in Paradise

12 February 2014
 

Advertiser: Air New Zealand

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No one watches the safety videos on-board, unless they fly with Air New Zealand that is. The latest safety video from the airline features bikini-clad models talking passengers through the in-flight safety talk from shores off the Cook Islands.

It stars Chrissy Teigen, Ariel Meredith, Hannah Davis, Jessica Gomes and Christie Brinkley. 

The airline has been taking a content marketing approach to its safety videos for the last year and has also aired a Hobbit themed film and one starring Golden Girl Betty White. 

The brand released a behind the scenes preview of the ad earlier this week and is supporting it with a six day sale on selected flights from Sydney.

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