The Brisbane Racing Club is inviting racegoers to 'Run Free' in its new campaign for the 2014 Channel Seven Brisbane Racing Carnival.
'Run Free', created by Engine Group, captures the drama, colour and glamour of the event. All shot on location at the Doomben Polo Fields.
Engine Group managing director, Tim Weger, said: "The TVC represents the glamour and excitement of Queensland's premier racing event. It's an opportunity to escape the everyday and be more than yourself at the races."
Brisbane Racing Carnival dates:
- May 10, 2014 Bundaberg Distilling Co. BTC Cup Day
- May 17, 2014 Doomben Cup Day
- May 24, 2014 James Boag's Premium Doomben 10,000 Day
- May 31, 2014 Treasury Casino & Hotel Queensland Oaks Day
- June 7, 2014 AAMI Stradbroke Day
Credits
Agency: Engine Group
Creative Directors: Kory McAvoy & Merrin McCormick
Senior Art Director: Kieryn Humphries
Senior Account Manager: Sarah Deery
Agency Producer: Georgia Martin
Production Company: The Producers
Director: Tristan Houghton
Producer: Noelle Jones
Photographer: Justin Overell
Post-Production Company: The Post Lounge
Audio: Ross Batten
