Football stars Cristiano Ronaldo, Neymar and Wayne Rooney star in Nike's latest campaign via Wieden+Kennedy, 'Risk Everything', showing each player in preparation to play the game.
The pressure of the game is made all the more easier kitted out in Nike sports gear, as Davide Grasso, Nike’s chief marketing officer says: “The expectations – from a nation’s hopes to the historic power of a shirt – are massive, but these are players who thrive on that responsibility."